Direct Install (NJ)

Direct Install from New Jersey’s Clean Energy Program™  is a state-run incentive program that will pay for up to 70% off of energy efficiency upgrades for eligible businesses and commercial facilities in the lighting, HVAC, and commercial refrigeration categories.

New Jersey uses a lot of energy – up to the point where the state’s power grids are running at capacity. The state also has ambitious and big clean energy goals, with sights on 100% clean energy by 2050. Energy efficiency and lowering carbon emissions is one of many ways we can achieve that.

With so much industry in New Jersey, lowering energy usage is a much more cost-efficient alternative for the state. That’s why Direct Install will pay up to 70% off for eligible businesses to upgrade to high-efficiency equipment.

Municipalities, Counties, K-12 school districts, Urban Enterprise Zones,  Opportunity Zones, and Affordable Housing are now even eligible to receive up to an 80% incentive for a Direct Install project.

To get the Direct Install process started, schedule your free, contact-less assessment here!



    Your assessment is a contact-less walkthrough of your facility, and lasts as long as it takes to walk around your building.


    A few days later, you will sit down with your Donnelly representative to go over a detailed proposal.


    If you move forward, Donnelly will handle the rest. Paperwork, material ordering, and installation.


    Once your Direct Install project is completed, we close out any permits with your township.

  • R.O.I

    Your energy usage (and carbon emissions) begins to drop and you start to see savings in your utility bill!

From start to finish, Donnelly Energy handles the entire Direct Install process for our customers. We’ve got the experience to make your energy efficiency project as uncomplicated and positive as possible. Let us do all the work for your business to move into a greener future.



Existing small to mid-sized commercial and industrial facilities

  • Average annual peak electric demand no greater than 200 kW over the last 12 months
  • Must be located in New Jersey and served by one of the state’s public, regulated electric or natural gas utility companies

Applicants must submit:

  • 12 months of electric utility bills
  • 12 months of gas utility bills


  • Lighting
  • Lighting Controls
  • Heating/Ventilation/Air-Conditioning(HVAC)
  • HVAC Controls
  • Variable Frequency Drives
  • Refrigeration
  • Motors
  • Hot Water Conservation Measures

*Measures eligible for Direct Install are limited to specific equipment categories, types and capacities & reevaluated regularly to ensure the best energy solutions for your facility.


The SAVEGREEN Project® from New Jersey Natural Gas (NJNG) offers a 0% APR On-Bill Repayment Program (OBRP) to their commercial customers in order to help make upgrading to high-efficiency natural gas equipment even more easy and affordable.

Donnelly Energy also partnered with Graybar Financial Services (https://www.graybar.com/) to offer customized payback options (as long as 5 years) to be in line with the payback period of your project.  That means you can select a payback option that will match your savings to make it a cash neutral or sometimes a cash positive project. Interest rates vary based on length of loan term.